No TV Day Campaign By Hindustan Times

Recently HT has a started a campaign for celebrating "No TV Day" on 29th January, 2011. This article shares a view on the same.

29th January is "No TV Day"

By the end of the year 2010, one of the leading daily News papers of Mumbai Hindustan Times has started a very unique and noteworthy campaign called "No TV Day. This January, 29th we are going to celebrate "No TV Day".

What is "No TV Day"?

Well, we all have heard a lot of days such as; Valentine's Day, Friendship Day, Rose Day, Mother's Day, Father's Day & so on and so for. During our college time also we use to celebrate days like Jeans Day, Funky Day, Saree & Tie Day etc. However, all these days are meant for making ourselves feel special. We used to have fun in these days. But no one of us ever came across a day called "No TV Day". The concept of this day came from a very common observation about the people of Mumbai. People here have very less time to spare with their family and friends. They wake up in the morning, finish their routine work, and go to job, spare almost the whole day in office, return to home by around 8 PM. And the only relief they need from the whole day's pain is watching "TV"! Now-days the TV became a necessary addiction for all the people irrespective of their age and sex. We are so much addicted to watching TV that even in Sunday and holidays we stick to that idiot box only.

What to do on "No TV Day"?

You may ask me, so what's the big deal there? I mean it is very much fine if we watch TV, unless and until we watch things not suitable for us. I absolutely agree with you all. But here we are missing a very simple theory. What about family time? The only family time that we spend together is during the dinner time, that to we sit together watching TV. I remember, during my childhood days Mom used to take all of us to different places of Mumbai. We used to enjoy those things like anything. But with age, the responsibility grows and the time squeezes! I don't recollect properly, what was the last time I went somewhere to visit with my family? I have a very big friend circle. With the mobile technology, we used to keep tab of each other but I would be in a dilemma if you ask me about the last time when I visited any of my friends house. So, this is the day friend. Let's give our TV a break! Let's move out of our house, visit some places of Mumbai with your family, and give a visit to some of our friend's house.

Thanks To Hindustan Times

I thank to Hindustan Times for coming up with such a beautiful concept. Let's enhance our family bonding and make the best use of this day.


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Author: Sushila09 Jan 2011 Member Level: Gold   Points : 1

Hindustan Times started campaigning on "No TV day on 29th January 2010 for a about a week now.

HT also suggested some tips to the public on how to observe the NO TV day successful. In fact a full page coverage was there showing various places in and around Mumbai which we can explore.

HT even asked the public to SMS their interest. Free rides by buses were offered to the various spots mentioned which include some lazer shows also.

I doubt, whether this campaign will mean sensible to the Mumbaikars. 29th of January being Saturday, not many offices are closed on all Saturdays. After a day's hard work in the office, and commuting to and fro obviously working people will be left with no energy for visiting places.

HT lured us with free bus rides, but the shows will definitely cost money. Outing with family ends up with extra expenditure. A common man will think twice to spend lavishly at the end of the month.

Watching T.V. is a great entertainment for people of all status irrespective of age, rich or poor and I think, 'No T.V.Day on 29th January 2011" will not go in favor of common Mumbaikars.

Though the concept is damn good, it may not be feasible at all.
A new way of promoting tourism in Mumbai is appreciated.

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